Noritsu is one of the major sponsor in this event organized by the Federation of Philippine Photographers Foundation Inc. (FPPF). An annual event for photographers, photo hobbyist, camera suppliers and photo minilab suppliers. It was held at Glorietta Activity from January 28 to February 2, 2010.

Photo of one of the Noritsu sales consultants in action during the Photoworld Asia 2010. Beside him is a technical enginner joining him in explaining the latest minilab showcased in the event namely, Fully Digital Minilab 35Plus Series, Digital Dry Minilab D703 and D502.

Cyberserve® were also showcased to give new solutions on the photo printing service business. Among them are Kiosk for PhotoMagazine® and regular prints.